Gideon Amichay

Communication Artist


Based in NYC and Tel Aviv, Gideon Amichay is an award-winning
ad man, writer and TEDx speaker. He is the Founder of No, No,
No, No, No, Yes - a creative boutique, focused on innovation in
communication and advertising. Known as the person who put Israel
on the world advertising map. For 18 years, he was a partner at
Shalmor Avnon Amichay Y&R and led the agency to become Israel’s market leader in
creativity. Winner of 19 Cannes Lions & 9 Clio Awards and the author of a best seller
book: “No, No, No, No, No, Yes - Insights from a Creative Journey.” His book is on
sale at the MoMA Store NY and on Amazon. He earned a BA from Bezalel Academy
and EMBA from Berlin School of Creative Leadership.