About The Event
*This is an exlusive event for Mishelanu Fellows*
Join us for our 4th Online Conversation with Guest Speaker Professor Amir Grinstein!
Please note - the event time is 9:30 EST
BIO: Amir Grinstein is Associate Professor of Marketing at Northeastern University and VU Amsterdam. He holds BA, MBA and PhD degrees from the Hebrew University, Jerusalem and he was a post-doctorate fellow at Harvard Business School. Professor Grinstein’s research and teaching interests are focused on two core issues: (1) the interface between marketing and society/public policy, especially various social and environmental contexts such as the enhancement of “green”, healthy or other socially-desirable behaviors and the effectiveness of de-marketing; and (2) marketing strategy, including the study of strategic orientations and international marketing topics such as national branding.
Following his passion for Israel and its innovative culture, Professor Grinstein has been engaged in multiple initiatives in the last few years. First, he has developed a program in which Northeastern students travel to Israel and together with Ben-Gurion University students consult local startups. Second, together with other volunteers in the Boston area he has organized the Israel Inspired Hope Makers events – a form of local TED-like talks of inspiring speakers related to Israel. Finally, he is part of the leadership team of “50 50 Startups,” a non-profit incubator that aims to be the first to create and mentor equally owned Israeli-Palestinian technology startups.