Avishag is a well-accomplished professional with broad-based background and skills in entrepreneurship, business development, and strategic planning. Avishag is the Founder of SHE2BE, an entrepreneur coaching and business consulting firm, providing services for women-owned businesses.

Avishag earned a Bachelor’s degree in Advertising, Master’s degree in Media and Consumer Psychology, and is looking forward to pursuing doctoral studies.

Born in Israel, Avishag moved with her family to Belgium in 1990, and to the Silicon Valley in 1998. In 2003, she returned to Israel to volunteer for the Israeli Defense Force, and returned to the States following her service. Avishag currently resides in San Diego, California.