Prof. Amir Grinstein

Professor of Marketing at Northeastern U and VU Amsterdam & Co-Founder of 50 50 Startups

Speaker: Israeli American Hope Makers

Amir Grinstein is a Professor of Marketing at Northeastern University and VU Amsterdam. Professor Grinstein’s research interests are focused on the interface between marketing and society/public policy, especially the positive impact of pro-social marketing in various social and environmental contexts such as the enhancement of “green”, healthy or other socially-desirable behaviors and the effectiveness of de-marketing. He is also the co-founder and board member of 50 50 Startups – a non-profit that runs an entrepreneurship program to catalyze startups – equally-owned by Israelis and Palestinians.