Boston born and Israeli made, Assaf Swissa is an award-winning creative director, published author and founder of Coast Productions. In 2019, he produced the Showtime hit, "100%: Julian Edelman," their #1 sports documentary ever. Assaf has an unmatched creative energy and a “don’t take no for an answer” attitude. Assaf splits his time between LA working on film projects and Boston serving as creative director at his Boston-based advertising agency, Superdigital.

Assaf is a graduate of Boston University.