Yarden Ben Yosef

Director, Public Diplomacy, IDC Herzeliya

Born and raised in Israel, Yarden graduated from "Mikve Israel" agricultural school and completed his military service ranked captain in a special combat intelligence unit. Today Yarden serves as a commander in the reserve forces. In 2015, Yarden graduated with an LLB (Bachelor of Laws) and a BA in Government from the Interdisciplinary Center, Herzliya (IDC).

In his last position, Yarden was the chairman of the IDC student union and a member of the Israeli national student association.

During his studies at IDC, Yarden initiated and managed various social student initiatives, among them he led the IDC Herzliya's Public Diplomacy Centers, which ran during Operations Pillar of Defense (2012) and Protective Edge (2014). These “Situation Rooms” were student initiatives aimed at improving Israel's global image using social media outlets and P2P (People to People) relations. These situation rooms activated over 700 volunteers, created content in 35 different languages, and informed tens of millions of people over the globe regarding the State of Israel.

The aftermath of the operations also brought Yarden to initiate "Act.IL", the IAC- IDC joint project, aimed to create a community of pro-Israel volunteers acting on social media platforms in an organized manner for the State of Israel, and creating tailor-made content distributed to various target audiences globally. In addition, Yarden lectures in Israel and abroad about the use of social- media platforms as a tool for Public Diplomacy in routine and war time, Israel branding, and the battle against the BDS movement. Recently, Yarden was appointed by the President and the Government of Israel to serve as a member of the Council for Higher Education.