Philippe Assouline is an expert in the science of influence. His doctoral research at UCLA centers on how to best use psychology to craft effective political communication and shape public opinion, with a view to rehabilitating the debate over Israel and to bringing Israelis and Arabs closer together. Philippe advises clients on communication in business and politics, has taught sections on Middle East politics at UCLA and regularly appears in the media as a foreign affairs analyst and to give Israel's point of view. He was previously a litigator in top New York law firms. Philippe is the new director of research and analytics at The Israel Project.