Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy, marketing and coaching. In 2012, she launched her branding business and became a certified master personal brand strategist. In 2016, Jen published The Intentional Entrepreneur, a bestselling book, that shares her process for building and leveraging one’s personal brand as an entrepreneur. She specializes in building digital thought leadership on LinkedIn and other social media. Jen joined the Executive Coaching team in 2014 at Georgetown University, and works with their Executive MBA candidates. Jen is currently a Senior Industry Fellow at the Georgetown University Women’s Leadership Institute.